Sep 062011
 

Lionsgate has just rolled out the second phase in its new viral campaign for the upcoming film, The Hunger Games.

The studio launched the first teaser trailer for the film — which is based on a trilogy of books — at the MTV VMAs on Sunday. At the end of the trailer was a hashtag: #whatsmydistrict. This hashtag led intrepid Twitter users on a chase to find a hidden website. More here => http://on.mash.to/n3c5TT

More about the book and the exciting movie poster here => http://bit.ly/n0MdUE

  One Response to ““Hunger Games” viral campaign heats up”

  1. I have done extensive research on this subject, and agree completely with the way this was written. I only wish I had the eloquence to put it into quality writing. I will most definitely do a link to http://pivotalpoints.com.au/kidsbooks/2011/09/hunger-games-viral-campaign-heats-up/ on my site.

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